How Sales Enablement Programs Help to Maximize Efficiency and Boost Profits

Proper Program Applications

Using powerful application tools such as the sales enablement program, sales teams become more interactive and effective, and with proper usage of the application, the results are apparent. Success with the sales enablement program could give companies the confidence to apply this application to future sales and marketing promotions. These programs have been written specifically for use with mobile devices like laptops, tablets, smart phones, etc., which are often used in the field by sales representatives. The program has been specially designed to be easy for clients and customers to understand and also easy to navigate. Some of the features have been designed to enable the user to gain access to vital information about customers like their organization, contact details, their products, etc.

Boosting Sales

The whole concept of using specially designed sales enablement programs is to change the way traditional sales were done and move into the future. For many companies and businesses, this might be very hard to accept, because they are so ensconced in the old ways, that any new concept may not be acceptable. It is only when their sales slide downwards, because other companies are using more progressive digital methods to enhance their sales that they may change their mind, but often it is something accepted too late. The success of sales enablement the success is quite tangible and can be measured in its effectiveness through better interaction with customers; optimization with improved response time to problems; and efficiency by instant reaction digitally without the usual manual way of doing things.

Positive Pharma Marketing

A big plus point about these applications is their versatility and how it can be easily adapted for different spheres of industry, especially in life sciences like medicine and pharmacology. Customer relationship management or CRM is a strategy that can be used to study details about good customers' needs, and through this businesses are able to build a strong relationship with their best customers. Based on how digital marketing companies design the programs, it has been found to be very effective for Pharma sales and marketing companies; some of the biggest international pharmaceutical companies like GlaxoSmithKline, Abbott, Allergan have turned to these customer relationship management programs and have been completely satisfied with the success.

Marketing activities using this innovative technology has proved beyond doubt that a dedicated sales team can certainly highlight their bestselling products for massive sales increase.

Author has many years of experience in content writing. He is the most celebrated and acclaimed author in financial sector. His many articles have appeared online and he is cited for his work. Now he is providing information on pharma sales and marketing as well as the sales enablement.

Even Elon Musk Uses A Mentor

Even Elon Musk uses a mentor. Just like all the top CEO's, he also has a sounding board for ideas.

Elon Musk uses mentors by surround himself with very bright people like Larry Page. They were friends even before Larry Page found venture funding for Google. Every good CEO surrounds himself with people who give feedback, positive and negative. A mentor or contemporary is in the unique position to give negative feedback without being fired. This is why you'll also see many CEO's with a mentor of some kind. A mentor can be a single person, a business peer group or a group of friends that are in similar positions. Any or all will do. This is why even Elon Musk uses mentors. Should you as well?

Running a major business, I found that there are few people within the company that are willing to voice their true opinion to the CEO. Many are afraid that any conflict will ultimately result in losing their job. But only when you can speak freely do you do justice to yourself and the company. Only then are you truly contributing. This is why every CEO need a mentor outside of the business.

A CEO needs a sounding board for ideas, concepts and thoughts. Companies are in constant flux, the market is always changing and the challenges facing a company vary all the time. I was a part of the Cincinnati Executive Forum and I found the meetings invaluable. The illustrious Jim Johnson (Wiseco, Garrett) headed up the meetings and it never failed but I always left the meetings knowing better where to lead the company I ran. As a part of this group, there was an owner of one of the largest architectural firms in the US. When 2008 came along, he already saw the writing on the wall. He shared his thoughts of what was to come and I took action based on his outlook. He had just laid off 80% of his employees as the design business had dried up completely. The next week, I laid off 250+ people.

This was far more than I had planned but I had gotten a glimpse of just how bad the recession could get. Thank goodness for being a part of this executive group and having them as a sounding board for my business plans.

Without it, the company I ran would have surely gone under. By taking drastic action early, we had the time to get ready for the recession and we were ahead of the curve financially. Every CEO needs a mentor or a person acting as a sounding board. We don't know it all. Do you have the right people around you that challenge you?

Can they challenge you without repercussions? Do they share their thoughts without ulterior motives? If you don't have this, look around you for people who can fulfill this function for you. You're not asking for a favor, giving advice is just as much fun as getting it. Especially if it helps your business thrive! Success is addictive in any form.

IT Managers Have To Learn To Talk About Security Simply

IT managers have discovered that security in all of its different forms, application, network, etc., has become a part of every project that we work on. This security stuff is complex and it seems to be constantly changing. What this means is that on top of securing our company and its IT assets, we have another job that requires our IT manager skills: keeping everyone else informed about what's going on in the world of IT security.

Clarity Is King

One of the big problems that IT managers run into is that we can't solve security problems by ourselves no matter how much IT manager training we've had. No matter if there is an outside threat to the company that we are responding to or if we're creating a new web application that is going to have to be hardened to protect the customer data that it will be holding, we're going to need to interact with the company's senior management.

Where we run into problems is that the language that we use with our peers to talk about security related issues is quite complex. It's filled with IT security jargon and lots of acronyms. There is no way that non-technical people are going to be able to understand what we are talking about. What this means is that it is our responsibility to change how we talk about this stuff. We need to start to clearly communicate what is going on and what we are doing about it.

If we're able to get our senior management to understand what is going on, then they'll be able to wrap their heads around the issue and make informed decisions. As important as a security issue may be to us, we always need to keep in mind that at any point in time there are other things going on in the company. This means that our management is going to have to prioritize this issue against everything else...

Know Your Threats

In order to effectively interact with the rest of the company, as an IT manager you are going to have to be able to clearly communicate what the different types of threats look like. If the rest of the company doesn't know what they are up against, then they'll never know what the proper reaction should be.

Where things start to get interesting is when you spend some time trying to educate the rest of the company about what their primary security threat looks like. Although most people may picture a Russian hacker dressed head-to-toe in black as being the company's biggest threat, that simply is not the case. You're going to have to be able to let your management know that their biggest threat is the insider who isn't trying to do any thing wrong and somehow ends up exposing sensitive data.

The reason that you need to take the time to clearly communicate what is going on in regards to security to your management is that you need their buy-in. There are specific things that you are going to want them to authorize you to do, and they're not going to be able to give you the permissions that you need if they don't understand what is going on. We need to keep in mind the fact that if our management is faced with a situation that they don't understand, their instinctive reaction will be to simply say "no, don't do anything".

What All Of This Means For You

As IT managers we have the responsibility to make sure that each project that we work on is properly secured. In order to make sure that this happens, we are going to have to become well versed in communicating with the rest of the company about security issues.

Typically, within IT circles, we use a great deal of confusing tech jargon and acronyms when we are talking about security measures and threats. We need to stop doing this. Instead, we need to describe what kind of threats we are facing and what we're doing about them in clear, easy to understand, terms. Taking the time to do some IT team building and educate the rest of the company about what we're up against will allow them to prioritize what our response to them needs to be.

On top of all of the technical things that we are asked to do as IT managers, we have an additional job when it comes to security: communication. This stuff can be so complex that we are the ones who are required to make sense of it and let everyone else know what needs to be done. Take the time to educate your management and your company will be able to keep itself safe.

Dr. Jim Anderson

"America's #1 Unforgettable Business Communication Skills Coach"

Your Source For Real World IT Management Skills™

Dr. Jim Anderson understands what it is like to both work in an IT department as an employee as well as a manager. Dr. Anderson is willing to share with you his 20+ years of experience in order to explain how to attract, motivate, and retain top IT staff.

How Mercedes Out Prepared Ferrari And How You Can Do The Same To Your Competitors

How did Mercedes out prepare Ferrari? Many races are won weeks, months or even years before the green flag of the race. If a checkered flag is like closing a sale, the sales process starts a long time before your customer places an order. Can you be better prepared and increase your sales?

How Mercedes out prepared Ferrari

There was an interesting article in Autoweek this week; "Advantage Mercedes". The article talks about how Mercedes was simply better prepared and as a result won the 2014 Formula One Championship. With all the complex new rules in Formula One it is more important than ever to be on top of them as changes are far reaching and rigorous. The move by Mercedes to integrate the chassis and power train under one development roof worked out well. Without that, the Mercedes engineers might not have had the insight of placing the turbo in front of the engine rather than in the back. This proved to be a stroke of genius that went a long way to winning the 2014 Championship and illustrates how Mercedes out prepared Ferrari.

Racing Formula One and preparing for it might not be unlike running your business. Granted, it is probably a bit more exciting but think about it, it is actually very similar. What are the game changers in your industry?

Are you in stiff competition with very worthy adversaries that also employ very bright people? Do the years of development finally pay off when your product outperforms your competitor's? You see, Formula One is not unlike any of our businesses.

In racing for the US Championship I learned that the months of preparation back at the race shop is what allowed us to win 2nd place in the US Championship. It was not the days at the track, although they were also absolutely necessary. It was all the prep work that had been done on our cars in the months and weeks leading up to the race days. It is always interesting in looking at the starting grid. In the front 1/3 of the grid are the best teams that proved quickest in qualifying. The cars are spotless, the drivers and crew are all in clean uniforms, nothing is out of place or present without a clearly planned purpose. The second 1/3 of the grid has the teams that weren't quickest but something didn't allow them nearer the top. The cars are a little less prepared, not all is gleamingly clean and there typically are fewer people in various outfits milling about. The third 1/3 is a disaster. People are still scrambling to get things done, there are tools, parts, some hoods are open, etc. Race prep is still going on while they're on the starting grid!

Your business and your competitors can be gridded in the same way. Where is your business on the starting grid? When meeting customers are your sales people fully prepared and are your products or services completely ready for prime time? Selling something is not unlike winning a race. It is all the preparation before the sale that allows the sale to succeed.

With your success in mind,

A Simple Children's Game You Can Use For Training Adults

Many years ago, in what seems like a different life, I used to teach English to 5 year olds.

In doing this, I often used board games and card games which I generally made up myself, although they were often based on traditional or commercial games (this was back in the early 1970's, when such games were still common, before computers and PlayStations came along).

Since I moved into adult learning and development, I have found that a lot of these games are still really useful for teaching and reviewing information and concepts.

One such game is what's called Pelmanism. It's very simple but you can use it in lots of ways.

The basic idea is this - you take some cards with pictures or words on and you have two of each card. You shuffle the cards and place them face down on a table in rows. So, let's say you have 20 cards, you might place them in 5 rows of 4.

The first person to play picks up a card and turns it over, then picks up a second card and turns it over. If the cards are the same, the person keeps them and has another go. If they are not the same, the person turns them back over and someone else has a go. This continues until all the cards have been picked up and the person with the most cards wins.

Of course, the key to winning is to watch other people carefully and try to remember where certain cards were.

You can use this game in so many ways with adults.

Write (or get the learners to write) key learning points or concepts from the training on cards and use these for the game. It will help them to review and repeat the points.

Draw images you have used through the course and ask people to explain them as they pick each one up. Or, again, ask the learners to draw images which mean something to them and make their own cards to play with.

Have a mixture of images and words and ask people to match the image with the correct description.

For technical information, you could have some cards with words on and others with definitions which have to be matched.

Or have a question on one card and the answer on another.

Or you could even have a calculation on one card and the answer on another so people have to work out the calculation to find the matching card.

The great thing is, the game itself is so simple and easy to set up but you can make it quite complicated, if you want, by the way you pair the cards.

Where possible, get the learners to make their own cards, which makes it more interactive, gets them more engaged in the review process and help them to memorise the information even more.

It's a great, quick way to recap key points you have covered in the training.

Alan Matthews is the author of How To Design And Deliver Great Training and The Successful Presenter's Handbook, available from Amazon. You can get his free report, "8 Steps To Excellence - the 8 key habits that make top trainers and presenters stand out" from the website at http://www.alanmatthewstraining.com You will also find lots of articles and videos to help you become an outstanding trainer or presenter.